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2008 Social Media Conference NW |
Conference Agenda
Evolving Marketing Conversations
March 25, 2010
Tentative Agenda
7:15 - 8:00 a.m. - Grand Lobby/ Conference Center
Registration & Continental Breakfast
8:00 - 8:10 a.m. - Theater
Welcoming remarks
Tom Dorr
8:30 - 9:30 a.m. - Theater, First plenary session
The Weak-Publishing Paradigm for Social Media
Matthew Dunn, Ph.D, CEO, Sayitvisually.com, Bellingham, WA
Wonder what's new on the social media horizon? Learn a structural view of social media (as contrasted with other media forms); a different perspective of the role and value of content; and data-based insights into new trends, including mobile and generational use.
Tags: trends, big picture, mobile, business, beginner, intermedia, experienced, humorous, research, insight
Company site: www.sayitvisually.com
9:30 - 10:00 a.m. - Grand Lobby/ Conference Center
Morning beverage break
10:15 - 11:15 a.m. - Conference Center (Rooms TBD)
Morning breakout sessions (select one session out of four)
1. "Social Media 101" (#BS1001)
Derek Johnson, CEO, Derekmedia and Tatango, Bellingham, WA
New to social media? Looking for a basic overview? This session will introduce you to how to build brand equity for your company, attract new customers, and enhance your online business presence using different social media networks such as Facebook, YouTube, Flickr, Twitter, Blogs and E-Mail.
Tags: beginner, social media basics
Company site: www.tatango.com
Blog: www.thederekjohnson.com
2. "Listening is an Act of Love - The Importance of Listening to Your Customers" (#BS1002)
Warren Sukernek, Partner and Vice President of Strategies, lift9, Seattle, WA
We have all heard "listen before you speak". This especially applies to the world of social media. Learn about the 10 conversations businesses need to learn to listen for; how to get started; and best practices - adding value to your listening efforts.
Tags: beginner, listening, social media monitoring, engagement, best practices
Company site: www.lift9.com
Blog: www.twittermaven.com
3. "Online Video as Part of Your Social Media Strategy" (#BS1003)
Aaron Booker, Founder and President, Varvid, Bellingham, WA
Did you know that YouTube is now the second largest search engine after Google? Developing your own videos is a powerful way to connect with your audience. Learn from an industry expert on what works best for company announcements, client testimonials, case studies, and video blogging, as well as how to leverage this tool as a means of two-way communication.
Tags: beginner, two-way communication, dialogue videos, video marketing, YouTube, video blogging, non-technical
Company site: www.varvid.com
4. "Don't Throw Out the Baby with the Bath Water!" (#BS1004)
Matt Barnhart, Principal Pivotlab, and Shari Burk, Senior Strategist, PivotLab, Bellingham, WA
There is no need to reinvent your entire business strategy for social media. You can and should use your existing core messaging to fuel your approach to social media. Of course, your tactics may change but the soul of your company must be retained. We'll specifically help you tackle the following and more. Learn how to choose the right people for social media that will align with your company's personality and values; how to identify topics and responses that fit into your companies marketing strategy; and how to align with your organization's business objectives.
Tags: intermediate, aligning strategies, business goals, brand strategy, marketing strategy, social media strategy
Company site: www.pivotlab.com
11:30 - 12:30 p.m. - Theater, Second plenary session
"Connecting and Engaging - Business Strategy for the Interconnected Age"
James Burnes, Founder & Principal, Project Brilliant, Indianapolis, IN
From a sales approach to marketing, this presentation will highlight how an organization builds a business strategy for an age where relationships, connections, and engagement drive business. Drawing from real examples in businesses large and small, you'll learn techniques on how to build a digital business strategy and gain insight into some of the new consumer expectations in this Interconnected Age. Hear about best practices from real businesses winning in this new economy.
Tags: beginner, intermediate, business strategy, social media strategy, vision
Company site: www.projectbrilliant.com
12:30 - 1:30 p.m. - Conference Center / Grand Lobby
Lunch and networking
1:45 - 2:45 p.m. - Theater, Third plenary session
Product and Marketing Improvement Through 'Free' Research - Social Media Monitoring as an Alternative Focus Group
Clay McDaniel, Founder and Principal, Spring Creek Group, Seattle, WA
Enhance your bottom line with the best free tools available today to collect, understand, and interpret what's being shared online about your business and products. In this presentation, you'll learn what to do with the data you harvest so that it's useful, actionable, and ready to be implemented into R&D and marketing program improvements. Take away a strategic framework for listening, planning, and implementing social media channel programs. Learn the key metrics which should be managed to drive product and customer engagement through social media channel programs.
Tags: marketing, research, community engagement, buzz, monitoring, R&D, engagement, earned media
Company site: www.springcreekgroup.com
2:45 - 3:15 p.m. - Grand Lobby/ Conference Center
Mid-afternoon beverage break
3:30 - 4:30 p.m. - Conference Center (Rooms TBD)
Afternoon breakout sessions (Select one session out of four)
1. Social Media: Your Secret Weapon in Combating Negative Feedback (#BS1005)
Bonnie Southcott, Senior Interactive Producer, Toolhouse, Bellingham, WA
Use social media tools to listen to your customers, strike up a two-way conversation with them, and diffuse negative feedback. This presentation will teach everyone, from beginners to social media ninjas, how to leverage Twitter, blogs, and podcasts to develop healthy online relationships with their customers. Specifically, learn how to use social media as a powerful listening post; embrace the two-way conversation; and launch your story into the digital media ecosystem.
Tags: social media, two-way dialogue, negative feedback, listening post, Twitter, blogs, beginner
Company site: www.toolhouse.com and www.cfvoice.com
2. Blogging, Tweeting & Revenues: But Really, Who Has the Time? (#BS1006)
Anne-Marie Faiola, CEO, Bramble Berry and Otion, Bellingham, WA
How much time does it really take to have an active social media strategy? Learn from a business owner who uses social media as a marketing strategy to increase sales. How did Bramble Berry grow 28% in 2008 with a $0 advertising budget? Come to this presentation to take a look under the hood of Bramble Berry's social media strategy, see real numbers and learn from a busy entrepreneur.
Tags: entrepreneur, social media strategy, business growth
Company site: www.brambleberry.com and www.otionsoap.com and www.soapmolds.com
Blog: www.soapqueen.com
YouTube Station: Soap Queen TV
Twitter: www.twitter.com/brambleberry
3. "Trust Drives Transactions" (#BS1007)
Marty Yaskowich, Business and Strategy Director, Tribal DDB, Vancouver, BC
While businesses continue to operate under long-standing practices, time-and attention-starved consumers have moved on. Empowered with the ability to express and share opinions with a wide audience, consumers now trust each other and distrust marketers. This presentation examines this trend, explaining how shifts in culture, trust and business are making sales more difficult and how social media can help reverse this trend by making you part of the conversation.
Tags: beginner, intermediate, trust, revenue, sales, social marketing, generational, culture, media, why social media, newbies, trends, crisis PR, advertising, marketing, traditional, marketing innovation.
Company site: www.tribalddb.ca
Facebook: www.facebook.com/martyyaskowich
Twitter: www.twitter.com/martyyaskowich
4. "If you build it, they will come...not quite. Keys to successful corporate blogging." (#BS1008)
Ethan Yarbrough, President & Co-Founder, Allyis Inc., Kirkland, WA
A corporate blog can be a powerful communication tool that builds brand awareness and nurtures a sense of engagement with customers. But, many corporate blogs fail why? Companies fall into the mentality of, if we built it, they will come. Whether you already have a company blog, or are thinking about starting one, you won't want to miss this session.
The reality is, getting readers to come to your blog, and more importantly, come back again, requires more than just putting content on a page & crossing your fingers you need a strategy. Ethan will draw from personal experience in his presentation as he discusses Allyis corporate blogging strategy, including: who blogs for Allyis, how often they do it, what they talk about, who is reading the blog, and most importantly, what kind of ROI has resulted from the efforts so far.
Tags: audience, bloggers, beginner/intermediate, blog comments, brand, credibility, community, corporate blog, dialogue, engagement, feedback, listening, social media strategy, resources, ROI, topics, trust
Company site: www.allyis.com
4:45 - 5:45 pm -Theater, Fourth plenary session
"Social Media Brand Building with Starbucks"
Brad Nelson, Online Strategy, Starbucks, Seattle, WA
Are you ready to take your social media presence beyond the occasional Tweet and Facebook post? Find out how to step up your social media strategy from a company that's thriving in the social media space: Starbucks. By moving from experimenting with social media to actively incorporating it into the company's brand marketing plans, Starbucks has become the most popular brand on Facebook, with more than 5.1 million fans as of Dec, 2009.
Starbucks Official Tweeter Brad Nelson will reveal how the company's social media initiatives are intimately coordinated with traditional media. You'll find out how the company translates its story through digital media, using it to listen, gather feedback, answer questions and launch new products and promotions. Brad will deliver practical advice and proven techniques for making stronger connections with customers.
Tags: strategy, customers, best-practices, brand marketing plans, social media initiatives tied to traditional media
Company site: www.starbucks.com
5:45 - 5:50 p.m. - Theater
Closing remarks
5:50 - 7:00 p.m. - Grand Lobby/Conference Center
Tweet-up Networking Social and 2010 Social Media Rockstar Award Presentation
The conference day concludes with a networking social in the beautiful McIntyre Grand Lobby and Conference Center. This is an exciting opportunity to mingle with our prominent speakers and fellow conference attendees while enjoying beverages from the no-host bar. Enjoy this opportunity to converse with your NW Social Media community using more than 140 characters!
Register before March 11 for the early bird special!
Register now!