Gary Caplin from Diehl Ford at the Social Media Conference NW 2010
Caplin said repeatedly that he was really impressed with the turnout at this event and is working hard to leverage Ford Motor Company’s tremendous success with Social Media.
He also really appreciated Plenary Speaker Aaron Booker of Varvid.com’s presentation on “Online Video as Part of Your Social Media Strategy” and completely agrees with Booker’s concept of ‘record once, play many times’.
Gary shared that one of the testimonial videos he produced for Diehl Ford has been adopted by Ford Motor Company of America and was viewed over 5000 times over the past several months.
Diehl Ford: www.diehlford.com
Varvid.com: www.varvid.com
Hilary Parker from Northwest Business Monthly at the Social Media Conference NW 2010
Hilary is the Managing Editor of a ‘traditional’ print media outlet, NWB Monthly. Her organization is testing the waters as far as how to best leverage Social Media, as well as utilize their experience and resources for new and continued opportunities.
Northwest Business Monthly: www.nwbmonline.com
Matthew Dunn, speaker at Social Media Conference NW 2010
The first Plenary Session of the Social Media Conference Northwest 2010 was presented by Matthew Dunn of Sayitvisually.com and in this piece articulates the main points he made: Business owners are in the publishing business, that the quality of content you put up matters, as well as the number of relationships you have.
Dunn also clarified how you cannot count on ‘weak links’ – people in your network may or may not be the conduit to new business, but you have to allow them the opportunity.
Say It Visually!: www.sayitvisually.com
Brian Steele of Materials Testing and Consulting on the first Plenary Session at SMC NW 2010
MTS, a geotechnical testing and engineering firm, doesnt currently utilize Social Media very heavily, but Brian Steele looks forward to being able to put some of the things hes learned today to work to move the firm that direction.
An important thing he learned is how to rethink the way MTSs legacy marketing and communications efforts connect with or relate to customers and their needs.
The first Plenary Session of the Social Media Conference Northwest 2010 was presented by Matthew Dunn of Sayitvisually.com. Brian Steele was speaking with Drew Graham of Varvid.com.
Materials Testing and Consulting: http://www.mtc-inc.net
